Families with small children affected by Hurricane Sandy will receive more toys thanks to a “Hanukkah Hangout” organized by SweetUP, jdeal, and Metroimma. These premier social media communities, with a cumulative reach of tens of thousands of followers in the Jewish community, will gather together for an evening of Giving, Gifting, Creating, and Sharing. It's an event that incorporates social media with an element of social good that makes this a noteworthy event. A portion of the proceeds will be sent directly to Achiezer.org.
"While many of us head out to shop for toys for our children, we want to have in mind those families that lost their homes as a result of Hurricane Sandy,” said Esti Berkowitz, SweetUP Co-Founder. "One of our key missions of SweetUP is to include an element of giving back to those in need at each of our events. I am thrilled that jdeal, the Jewish daily deal site, and Metroimma, the no 1 site for Jewish moms, have offered to co-host this event with us”.
Leveraging the power of leading online deal sites like jdeal.com and network of moms on Metroimma.com will amplify the “Hanukkah Hangout” that will take place on Thursday, November 29. The evening will start out with a crafting activity by Abbey Wolin, SweetUP co-founder and owner of Not2Shabbey. All of the bloggers will then participate in a Manischewitz “Hanukkah House” decorating contest. The images of these Hanukkah Houses will then be uploaded to the Manischewitz Facebook page and entered to win a plethora of prizes.
"We are excited to partner with SweetUP on this event" shared Jodi Samuels, founder of Metroimma.com. "We understand that families with small children need to feel the happiness of the holidays regardless of their circumstances, we also believe in giving back"
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